Editing Patagonia: Nondestructive Masking Meets Tack Sharp AI

Patagonia blew me away, and in this video I’m bringing you along for the ride, then sitting down to show you exactly how I edited it start to finish. You’ll see Photo RAW’s nondestructive masking and Tack Sharp AI in action as I go back and re-edit some older images, and honestly, the difference is wild: what I couldn’t pull off a couple years ago is now just a few clicks away, with way more control and nuance. This is why it’s such a good time to be a photographer, the tools are catching up to your vision, and if you’re on Plus, you already have this power in your hands.