We’ve been working hard at bringing an all-new product to market – ON1 NoNoise AI. In this ON1 Insider post, VP of Product Dan Harlacher tells a story of what brought us to this point.

As a photographer, I’ve always had an innate understanding of reciprocity. Reciprocity is the give and take of two factors that are inextricably locked together with the yin and yang. There are equal and opposite pros and cons for almost every decision you make when creating a photograph. Exposure is the classic example. If you want a faster shutter speed, you sacrifice depth-of-field and vice versa. When I used to shoot film, to work in low light, you had to use a higher ISO film to get the faster shutter speeds needed to stop action for sports or concerts. With that higher ISO, the film grain size had to increase, making the photo more grainy. Back then, the highest ISO films available were 1600 for color or 3200 for black and white. And when you photographed with those films, the grain was the size of golf balls. Going beyond a 5×7 print was terrible.