ON1 Press Releases
ON1 Celebrates 20 Years of Innovation in Photo Editing Software
June 4, 2025
PORTLAND, Ore., June 4, 2025 (Newswire.com) – ON1, a pioneer in professional photo editing software, proudly celebrates its 20th anniversary this month. For two decades, ON1 has empowered photographers with powerful editing tools that combine speed, flexibility, and creative control—earning the trust of its customers worldwide.
Founded in 2005 in Portland, Oregon, ON1 (formerly onOne Software) began by acquiring popular Photoshop plugins like Genuine Fractals and PhotoFrame. Over time, it transformed from a plugin developer into a full-featured editing platform, culminating in the launch of ON1 Photo RAW. The company has consistently led the way in creating software built specifically for photographers.
“We started ON1 to build tools that worked the way photographers think—not the way software forces them to think,” said Craig Keudell, ON1 founder and CEO. “That same mission still guides us 20 years later.”
Software Built with Photographers, Not Just for Them
At the core of ON1’s success is its commitment to listening. Through the ON1 Photo RAW Project, launched in 2016, the company has implemented nearly 1,000 user-submitted ideas, transforming feedback into actual features.
“Our users are part of the development process,” said Dan Harlacher, VP of Product. “That’s why our tools feel intuitive—because they’re shaped by people who shoot and edit every day.”
ON1’s suite includes advanced AI tools, such as Super Select AI, NoNoise AI, and Resize AI, along with workflow-enhancing features like layers, presets, masking, and mobile-to-desktop syncing.
A Passionate Team That Puts Users First
From support to product design, ON1’s culture is rooted in connection. Longtime team members, such as Jonny Davenport, a photographer and support lead, note that direct conversations with users often shape updates and improvements.
ON1’s lead educator, Dylan Kotecki, has helped thousands of photographers maximize the potential of ON1’s tools.
“Teaching users how to unlock their creativity and simplify their workflow—it’s incredibly rewarding,” said Kotecki.
The Road Ahead
As ON1 looks to the future, its focus remains on solving real-world problems for photographers. With innovations in AI, streamlined editing workflows, and deeper mobile integration, the next 20 years are already in motion.
“Twenty years in software is rare—twenty years with this kind of loyalty is even rarer,” said Patrick Smith, Senior VP and GM. “It’s a privilege to keep building for the community that got us here.”
About ON1
ON1 is a leading provider of photo editing software for photographers of all levels. Based in Portland, Oregon, ON1 Photo RAW and its suite of plugins help users create stunning images with speed, power, and complete creative control.