Are Photo Plug-ins Dead?
A few weeks ago, Google® announced the Nik® Collection of plug-ins—which Google has owned since buying Nik Software in 2012—would now be a free product. This sent a few shock waves through the photo industry, and in the last few weeks, here at ON1 we’ve seen a bunch people asking if we’d follow Google/Nik by making our plug-ins free too. How would we compete? What was our plan?