20 Years of ON1: Built for Photographers. Driven by You.
In 2005, ON1 was born with a bold but simple idea: photography software should be created for photographers — not just for designers or software professionals.
At the time, founder Craig Keudell saw an opportunity. Tools originally built as Photoshop plug-ins for graphic designers were becoming less essential as designers became more proficient with editing software. But photographers? Many were still new to digital workflows and didn’t want to spend their creative time buried in menus and layers.
