July 24, 2020 | 12092 Views | By Craig Keudell
As we celebrate 15 years of ON1 photography with new releases of ON1 360, ON1 Photo RAW 2020.5, and ON1 Photo Mobile, we wanted to share a little bit about what’s ahead in our product roadmap. Where do we see ON1’s focus a year from now, two years from now? As good as our software solutions are today, we believe the best is yet to come.
Since the beginning, we’ve been designing and building software applications for photographers. The early days were all about making plug-ins for Adobe Photoshop, then Lightroom and Apple Aperture. Since then, a few have come along to compete with the old guys, like Capture One and, of course, ON1.
ON1 has always been about working where photographers work, as a plug-in, or standalone. In recent years, more of our focus has been on making our standalone products better. That’s about to change this fall as we get back into creating solutions that fit the photographers’ workflow. We will put the photographer first.
Whether it be standalone, plug-in, desktop, mobile, type of photography, or videography, we feel ON1 will fill any gap that exists in your workflow or complete your entire workflow. Solutions that deliver professional quality photography at a very high value price point. This approach won’t replace our existing strategic plans with ON1 Photo RAW. It will significantly enhance and expand our ability to solve critical needs for photographers, software solutions that save them time, regardless of their workflow.
Outside of Adobe, there isn’t a great workflow for photographers wanting to sync and edit with more advanced features across multiple computers and mobile devices. There certainly isn’t one that offers as many choices and freedoms as ON1.
You will always have a say in the products we develop, how you purchase, options for where you store your photos, and flexibility for your workflow. With ON1, you maintain control of your photography and are never locked in a closed system. Our customers like it this way, and we think you will too.
Again, the best of ON1 is yet to come. We are one company of photographers, designing software for photographers, and that won’t change. ON1 will deliver new photo and video products for all workflows and all levels of photographers, providing an integrated creative workflow. We will always put photographers first.
All the Best,
Take Photography Further.