VP of Product, Dan Harlacher, met with Matthew Jordan Smith to talk about his latest project ARETHA COOL: A Decade with The Queen of Soul. Aretha Cool covers the multimedia journey of renowned photographer, Matthew Jordan Smith’s friendship with Aretha Franklin. It includes his fine art photography and audio commentary featuring iconic and never before seen images of the legendary singer. The book and his narrations are a touching tribute to the Queen of Soul. They celebrate her extraordinary life during the last years of her career. We hope you enjoy the interview and support Matthew’s Kickstarter project!
Before we jump into the deep end of image file types, let’s get a quick breakdown of the general categories out of the way. Most photo file types fit into two categories: raster and vector. Each category has its own specific uses. While this breakdown isn’t perfect (certain formats can actually contain elements of each), it’s still an excellent place to start for your projects.
When we developed our new photo noise reduction algorithm in the upcoming ON1 NoNoise AI photo editing software, we took a holistic approach to understand noise and its causes. Thinking like a doctor, if we could prevent noise, that would be better than just treating it. A lot of the research bears this out. The earlier you can tackle noise, the better. A lot of the image noise we see in digital photographs is a side effect of the demosaicing process. If you are unfamiliar with that term, don’t worry, I’ll explain.
Photographing on the Oregon Coast is always an adventure. You make the two-hour trek to the beach and hope for the best. Typically the biggest obstacle is the wind but at the Oregon Coast it can also be rain and cold even in the middle of summer. My last trip to Manzanita, Oregon was for a series of Ballet dancers on the Beach. I teamed up with our local Ballet Studio for this adventure. We booked the trip in the middle of summer and yet the day we were to take photos it rained. As in poured down rain ALL DAY LONG. So much planning and organizing went into this and the rain through quite the wrench in our day. We held out though and waited until about 6 pm where we finally decided to give it a go so the day was not a complete waste. Armed with umbrellas we headed down to the beach.
We’ve seen some incredible excitement from customers about ON1 360. We’ve also some read some pretty off-the-wall comments which are not true. We are taking a moment to dispel the five most common myths about our newest product offering — ON1 360.