Product Spotlight: Hoya Photo Filters

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Hey Gang: I have a new product spotlight for ON1 Customers, and a great promo code to use on one of my favorite pieces of photo gear- Hoya Photography Filters! Watch as I talk about how I use my Hoya HD3 Circular Polarizer and the ON1 Photo RAW 2019 beta to pull out the rich details and warm colors that we can find photographing leaves and landscapes in Autumn.

Use code: on1promo30 for a 30% discount on regular priced items at Hoya’s Website – expires November 30, 2018.

Known for being Japan’s first specialty manufacturer of optical glass, Hoya continues to push the boundaries of advanced optics technologies. We are the worlds largest manufacturer of optical glass and filters. Hoya also makes optical glass to specifications for almost every camera manufacturer world wide. Hoya’s Difference is Clear.

25 comments on “Product Spotlight: Hoya Photo Filters”

  1. On November 8, 2018 at 9:11 am Peter Pfeiffer wrote:

    As of 10:10 am MST this promo code has not been validated by Hoya … verified by call to Hoya

    1. On November 8, 2018 at 12:11 pm Hudson Henry replied:

      Peter, I just chatted with Hoya and tried the code. It worked perfectly for me. It applies to anything in their store not in the clearance section. Go ahead and try again. It should be working. They did say a few things are out of stock on the USA site, but to check back as they expect a large shipment from Japan sometime next week.

  2. On November 9, 2018 at 6:39 am Dan Brown wrote:

    Hi Hudson – You have strong preference for the HD3 series of Hoya filters. Is there any other series that you would recommend from Hoya for the more budget minded buyer? If so, what are the pluses and minuses of that series?

    Thanks – Dan

    1. On November 9, 2018 at 10:19 am Hudson Henry replied:

      Hey Dan,

      I’ll be totally transparent. The only non-HD3 I’ve used was the Anti-static EVO. It’s a great filter too. Very color true and high quality. The thing that makes the HD3 stand out from it is the UV’s insane durability, the thin rings of the Polarizer and that filter’s reduced light loss compared to any other polarizer I’ve used. All of Hoya’s glass is top notch, but I haven’t tested any others personally.

      1. On November 9, 2018 at 10:31 am Dan Brown replied:

        Thank you for the quick response and honest opinion! I have the HD3 UV filters and love them. I’ll probably end up getting a single HD3 Polarizer in a size bigger than my largest lens and use adapters to accommodate my smaller ones ( a trick I learned from you in your Photographing the West series…a great course by the way!). At least now I have something on my Xmas list to give to my wife :)

      2. On November 9, 2018 at 10:34 am Hudson Henry replied:

        No problem Dan. I do exactly the same thing. I go 82mm on every lens. It looks funny on my tiny 49mm Sony 35mm, but it works great. :-)

  3. On November 11, 2018 at 10:28 am Peter Pfeiffer wrote:

    the promo code is accepted, however I’m stuck …always returns wrong captcha

  4. On November 11, 2018 at 7:36 pm Peter Pfeiffer wrote:

    I gave up & ordered the NXT cp filter from Amazon. The problem wasn’t the code, but on their website & captcha

  5. On November 13, 2018 at 10:51 am Santa Fabio wrote:

    I bought 2- HD3 CIR-PL….62mm and a 77mm. Mostly since I don’t want to mess with adapter rings! Now…..can’t wait to use them in Kauai!

  6. On November 19, 2018 at 5:04 am Bob Carroll wrote:

    Just returned from 3 weeks (Sep-Oct) in Europe. Packed light with only two zoom lenses for my Lumix G6, the kit 14-42 & a 35-100 each with a thread specific Hoya HD3. I left the filters attached the entire trip! In lower light situations I just upped the ISO to compensate. The G6’s sensor is so good (well, any brand’s should be) that increased noise is negligible. One can always fix if needed in ON1. Thoughts?

    1. On November 22, 2018 at 1:25 pm Hudson Henry replied:

      I’m always a bit cautious about leaving polarizers on to avoid both slower shutter speeds and differential polarizing (making only part of the sky saturated and contrasty). I tend to swap UV for polarizers only when I need them, but if it’s working, then… :-)

  7. On November 19, 2018 at 9:51 am Bruce Wagner wrote:

    As what happened the last time I tried to use a promo code from you with Hoya, the product that I wanted (needed) is out of stock (HD3 circular polarizer 77mm). Oh well…….

  8. On November 19, 2018 at 6:17 pm Lisa Parisot wrote:

    So do we know if the HD3 circular polarizer 77mm will be back in stock before Nov. 30?

    1. On November 20, 2018 at 1:12 pm Bruce Wagner replied:

      If it is like the last time I went thru this – the answer is NO.

      1. On November 20, 2018 at 1:19 pm Bruce Wagner replied:

        I take that back!!!!! – I just checked today at they have them available again!

    2. On November 22, 2018 at 1:26 pm Hudson Henry replied:

      Yeah, they promised me they were getting a bunch of stock for the holidays. I know that last time we had that craziness with the eclipse and they had a worldwide shortage. There was nothing Hoya USA could do because Japan was out. That shouldn’t be the case this time.

  9. On November 21, 2018 at 8:50 am Bruce Wagner wrote:

    Hudson – I was harsh concerning the 30% off – and I’m sorry about that. Thank you for giving us the opportunity to buy a fine product at a reduced price.

  10. On November 22, 2018 at 8:38 am alberto griffini wrote:

    I downloaded its filter for the sharpening of the image and I must say that finally you have arrived a good level well
    Now continuing with my lamantele I would like to have the same results that you have with noisewere that in my view
    is the best in eliminating the dough the plug ins for when I know does not work with ON! While with Photoshop Yes
    Last one thing that you are missing is the Smart object filter that allows you to have a plugins for focusing with adjustment
    Contemporary Grain
    Happy holidays that then with the new year I will have other requests so I can delete Photoshop that is the only Adobe program that I
    Still in use

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