The brief: To build an elegant and highly optimised new website for a private client, promoting two upmarket holiday apartments in St. Ives, Cornwall. To actively build ‘off-peak’ business, stretching the letting season across the whole year. And to realign the search engine optimisation to encourage new business, especially from abroad. Throughout, the site design and copy had to appeal to a carefully targeted clientele, and reflect the very high quality of the accommodation on offer.

What they say: Working with On1.com for the first time, we didn’t know exactly what to expect, but Paul and his team quickly understood what we needed and provided workable solutions that were quickly approved. We are very pleased with the site’s new look and content, which far better reflects the look and feel of the accommodation. The navigation is simple and interest is maintained on every page. It’s still early days yet, but I am confident that 2007 will be our best year to date.” Richard Clark. London. July 2006

[visit St. Ives Holiday Apartments site]

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